Our mission

Rolling, crawling, stepping toward a plastic-free future

Let’s get there.
One tush at a time.

A note from
our founder.

Most people don’t realize that traditional disposable diapers (even the natural ones) are lined with plastic. Not only is plastic bad for the environment, it can contain harmful chemicals that are bad for brand new, sensitive skin. Same goes for traditional baby wipes.

As a material scientist and engineer by training, I knew we could do better…without compromising on that performance that parents rely on. Our mission: create the safest, best performing baby diapers and wipes on Earth. Because you deserve Kudos. Your baby deserves Kudos. So does our planet.

A note from
our founder.

Most people don’t realize that traditional disposable diapers (even the natural ones) are lined with plastic. Not only is plastic bad for the environment, it can contain harmful chemicals that are bad for brand new, sensitive skin. Same goes for traditional baby wipes.

As a material scientist and engineer by training, I knew we could do better…without compromising on that performance that parents rely on. Our mission: create the safest, best performing baby diapers and wipes on Earth. Because you deserve Kudos. Your baby deserves Kudos. So does our planet.

Our values.

1
We believe that better for the planet should be the expectation, not the exception.
2
We believe natural products can and should perform better than traditional ones.
3
We believe in complete transparency about safe, clean ingredients and processes.
4
We believe in supporting and celebrating all parents and families All the time.
5
We believe in transforming the industry through science.

Our value.

Why the world needs more Kudos Diapers.

Babies spend ~22,000 HOURS in diapers.

So 1 baby = 6000+ disposable diapers.

Most disposable diapers are lined with PLASTIC.

Making the 3rd largest consumer item in LANDFILLS, taking 500 YEARS to decompose.

Plastic diaper liners can contain VOCs and phthalates.

NOT the safest for baby’s SENSITIVE skin or endocrine system.

Kudos = the 1st to replace plastic diaper liners with COTTON.

Safer for baby. And our planet.

Why the world needs more Kudos Wipes

Kudos wipes:

  • Made with VEOCEL™ Lyocell fibers sourced from sustainable wood sources
  • 100% biodegradable* + compostable* fibers
  • Made without Propylene Glycol, Sodium Benzoate, Parabens, Fragrances, Alcohols, Chlorine, Ethoxylated Ingredients

Other wipes:

  • Made with plastic or harshly-processed bamboo rayon
  • Take 100+ years to decompose
  • Made with propylene glycol, sodium benzoate, parabens, fragrances, alcohols, chlorine, ethoxylated ingredients

Why YOU need more KUDOS.

At our core we’re celebrating everything it means to be a parent. AKA the hardest job on the planet. That’s why Kudos is our name.

70% of parents lose 1,096 HOURS of sleep in their baby’s first year.

(3 hours a night on average.)

Kudos patent-pending tech blocks overnight leaks.

*Source: TheBump

It takes ~1,800 HOURS to feed your baby in their first year.

Equivalent to a full time job with 3 weeks vacation.

Kudos absorbs all that liquid.

Working Moms spend 98 HOURS/WEEK raising kids.

That’s the average. Equivalent to 2.5 full time jobs.

Source: Welch’s 2018 study

You’ll change 6000+ DIAPERS. Per baby.

That’s a lot of wipes, too.

Kudos makes them safer for you, baby, and Mama Earth.

Our high standards.

Picky? We might be pickier. Here’s how we hold ourselves to the strongest safety standards possible:

Strict materials sourcing

Strict materials sourcing

Unlike most diaper and wipes brands, we are deeply involved in sourcing every material that goes into our Kudos products.

Strong supplier relationships

Strong supplier relationships

We work closely with our suppliers to ensure no toxic or harmful chemicals are intentionally added to the materials we choose.

Third-party safety certifications

Third-party safety certifications

We are proud to meet all of the OEKO-TEX® STANDARD 100 requirements for our diapers, as well as the EWG verified requirements for our wipes (a pretty big deal).

Routine testing

Routine testing

Our products undergo
quarterly PFAS testing.

  • OEKO-TEX®

    [Diapers] This is a label for textiles tested for harmful substances. It sets the benchmark for safety, from yarn to finished product. Every item bearing the STANDARD 100 label is certified as having passed safety tests for the presence of harmful substances.

  • Cotton Natural

    [Diapers] Introduced in 1973, the Seal of Cotton trademark was created by Cotton Inc. to provide a visual reference to easily identify products made of cotton. This seal presents quality, natural, sustainable products.

  • VEOCEL™ Lyocell

    [Wipes] Our wipes are made with VEOCEL™ Lyocell fibers - sustainably sourced from the raw material wood. These fibers are biodegradable in soil, fresh water, and marine conditions. This means even after usage, their environmental impact is minimal.

  • Dermatest

    [Diapers] Products which are labeled with this seal have proven their safty in terms of exposure time and site of application in patch tests.

  • FSC

    We use FSC-certified wood pulp in our diapers.
    Industries that rely on wood can threaten the long-term viability of the forests they depend on if they don't commit to sustainable sourcing. FSC certification is a proven method to help industries ensure healthy, resilient forests for generations to come

See our latest testing

Total Organic Fluorine Testing - Kudos Enhanced Diapers

See report

OEKO-TEX STANDARD 100 Certification Number - Kudos Enhanced Diapers

Certification Number: 24.HHK.25160

Total Organic Fluorine Testing - Kudos Original Diapers

See blog post with published results.

OEKO-TEX STANDARD 100 Certification Number - Kudos Original Diapers

Certification number: 2109189